Founder & Head of Creative
Creative direction, UX/UI, web development, and digital strategy—with 15+ years of hands-on experience.
I’m Rakeem Samulski, a creative and digital professional with 15+ years of experience across branding, web development, UX/UI, multimedia production, and digital strategy. I take work from concept through delivery, combining creative leadership with hands-on design and development.
I’m the Founder & Head of Creative at Digital Agenda, where I lead client projects and multidisciplinary teams. My work spans charities, educational institutions, businesses, and international organisations—from building brand systems and digital products to producing campaigns and learning content.
I bring strategy and craft together, and help teams sustain the work through clear handovers, practical training, and AI-assisted creative and development workflows.
CAREER · 2011—PRESENT
Founded and lead a creative agency across branding, web, UX/UI, multimedia, and digital strategy. Direct creative work, design and development, client relationships, and project delivery; integrate AI-assisted workflows into production and quality review.
Produced fundraising and educational media, designed campaign identities and digital assets, and created Figma layouts, wireframes, and interface concepts. Built and maintained WordPress pages and collaborated with developers through design handover.
Managed promotional and training video work, created programme branding, and advised stakeholders on Moodle implementation, usability, and learner engagement.
Delivered visual identities, websites, promotional media, and digital growth strategies for clients across multiple sectors.
Managed web platforms and content, developed WordPress and Joomla experiences, supported Moodle education projects, and worked with teams on testing and quality improvements.
Created visual identities, websites, and marketing materials, translating client goals into responsive, user-friendly digital experiences.
SELECTED WORK · 04 PROJECTS
A selection of product, website, and growth projects for organisations helping people give, connect, and find support.
Alongside fundraising and brand work, I shaped a proposed mobile giving experience. The flow covers onboarding, profile setup, searchable campaigns, donation details, and a clear record of past giving.
A proposed donation app for Penny Appeal Australia, shaped around the full donor journey: starting an account, finding a cause, giving, and checking what happened next.
As Media Specialist & Senior Designer, I worked across fundraising creative and digital product concepts, using Figma to map and present the app experience.
I designed and developed a clearer digital home for the Afghanistan-based foundation. Visitors can explore causes such as emergency response, education, clean water, and orphan sponsorship, then find a direct path to donate, partner, or get involved.
Naseer Welfare Foundation works with communities across Afghanistan. The website needs to make its causes and projects understandable to donors, partners, and people looking to get involved.
I designed and developed the website experience, with a focus on clear information structure, cause discovery, and practical routes into giving and partnership.
Explore a cause→Understand a project→Donate or partner
I designed and developed the website for an Afghanistan-based news agency, then trained staff to publish their work. I also coached the team on programmes that could speak to a wider range of ages and international audiences.
Yaqeen Media is an Afghanistan-based news agency publishing news and programmes for audiences in Afghanistan and beyond.
I shaped and developed the website, trained staff to manage publications, and coached the team on programme ideas for broader age ranges and international audiences.
Plan a programme→Publish in the right format→Reach more audiences
I designed and developed the site for an Australian nonprofit, bringing its programmes, projects, and donation routes into a clearer structure. I paired the website work with an SEO and social media strategy to support campaign discovery and ongoing engagement.
Muslim Global Aid is an Australian nonprofit supporting emergency relief, clean water, food, orphan sponsorship, and other community programmes.
I designed and developed the website, then paired the digital experience with SEO and social media strategy to support campaign visibility and engagement.
Find a programme→Explore a project→Donate or follow updates
CAPABILITIES · HOW I WORK
I connect what people need with what a team can sustain—then make the next step clear in the product, the content, and the way it is maintained.
Clarify audiences, needs, and the decisions a useful experience has to support.
Turn complex services and content into straightforward screens and pathways.
Work across design, development, and content so the result can be used day to day.
Help teams publish, grow visibility, and keep improving after launch.
Creative leadership, brand strategy, visual identity systems, campaign development, creative direction.
UX and UI design, design systems, wireframing, interactive prototyping, responsive design, journey optimisation, Figma.
HTML5, CSS3, WordPress, Joomla, front-end development, website architecture, CMS management, digital strategy.
Video production and editing, motion graphics, educational content, advertising, social media and campaign content.
Moodle consulting and administration, LMS implementation, learning experience improvements, educational technology.
Team and stakeholder leadership, project management, Jira, Confluence, Agile, workflow optimisation, ChatGPT, Claude, GitHub Copilot.